UEFA Euro 2024 is anticipated to generate more than €62.2bn ($67.46bn) in global betting turnover.
Sportradar has said its Alpha Odds product helped boost profits for sportsbook operators by an average of 15% during the most recent UEFA European Championship qualifying matches.
This follows on from the supplier reporting a
10% jump in client profits for 2023
who utilised Alpha Odds.
Alpha Odds uses AI technology to aid in more accurately predicting the probability of a game event taking place to help operators manage risk more effectively.
The product is available across Sportradar’s portfolio of betting markets for both football (soccer) and tennis while it is set to be launched for basketball later on this year.
Sportradar SVP of Managed Trading Services (MTS) Darren Small said: “The predictive capabilities that Sportradar has developed for Alpha Odds are proving to be a game changer ahead of this summer’s tournament, enabling operators to consistently improve profitability and deliver higher margins across soccer betting.”
Last week,
UTR Sports
announced a long-term partnership with Sportradar in relation to the UTR Pro Tennis Tour (PTT), with the aim of gaining new insights into each match.