The Complete Guide to Using Facebook Chatbots for Business

Without having to write a single line of code, marketing teams use watsonx Assistant to optimize their digital marketing strategy and achieve higher customer satisfaction end-to-end. When set up correctly, a chatbot can create a better customer service experience. These bots can answer repetitive questions like price or the availability of a product or service.

Let’s be clear here—using a chatbot marketing company is not the same as using a marketing agency. They provide you with the software, but you’re the one creating your own chatbot. Promoting your services and products should be a part of your ongoing marketing campaign. Marketing bots can help with this time-consuming task by recommending products and showing your offer to push the client to the checkout. The most important differentiator is that a marketing chatbot performs specific marketing tasks.

However, a customer asking a question on it could be a likely lead. They’re quick to respond, consistent, and make the lives of both customers and businesses considerably easier. Marketing bots are often programmed to pick up on certain triggers and act only when the customer is ready to engage.

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Create a streamlined experience for your customer and followers, and stand out from your competition. Find out how to use Facebook Messenger bots (a.k.a. Facebook chatbots) for customer service, sales, and social commerce. Every interaction opens up avenues for upselling and cross-selling. Even customer service interactions can be converted into sales opportunities. A trigger-based chatbot can identify when a customer may be ready for an upsell or cross-sell. A customer making a complaint about a SaaS payroll software may not be a good target for the new SaaS compliance product you are rolling out.

If you have an audience who uses Facebook heavily in their personal lives, they’re likely to adopt Messenger as a communications tool. And how they use Messenger may expand beyond how they use Facebook. Today, usage of messaging apps has actually outpaced that of social networks.

Within six months, they earned 15 million content engagements and 6.1 million post links. With these kind of metrics, River Island proves to be fashion-forward and future focused. River Island’s chatbot, RI-bot, is available on Messenger and Twitter Direct Message. Customers can use RI-bot to check on orders, ask about a product, locate a store and more.

Integrating chatbots with your CRM and lead management systems can help you use key information to create targeted campaigns. From product or service preferences to their favored channel of communication, data collected from chatbot conversations can improve marketing, sales as well as business prospects. At a broader level, chatbots can also provide valuable market, demographic and geographic insights. Chatbots are one of the most common types of artificial intelligence (AI) we interact with estimates saying that 91% of internet users interact with a chatbot on a daily basis.

These rules can range from very basic to complex, but it’s important to remember that the rules are entirely written and implemented during the design of the chatbot. That means the rules and responses will need to be manually updated as you gather data on the way users are engaging with your chatbot. Chatbots are available 24/7, allowing them to service more customers whenever they need help.

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Video marketing is booming, especially for social media marketing, which is … AirSlate offers the ultimate workflow automation and personalization marketing bot, known as “Proof Bot”. This works the same for buyers who abandon shopping carts or if you want to generate leads from your email list for webinars, social bot marketing media contests, or events. If buyers interact with your product but don’t buy it, a personalization marketing bot will pinpoint the problem and prescribe a solution. You can gain customer feedback with little to no effort, provide solutions to your buyers and engage them without using too much time and resources.

Personalization bots are typically built-in robust automation marketing tools. This method combined with real-time data allows brands to steer their sales funnels in the right direction and encourage leads to convert. Customer support is the bread and butter of successful businesses. Fantastic customer support builds brand loyalty and retains customers.

The user can choose any of these statements by tapping on them in the Messenger interface. We’re big fans of tools like Lucidcharts and Whimsical for creating easy-to-read flowcharts that would suit this type of project perfectly. And of course you could source questions from outside of your immediate team, too.

The decisions come from collected data that has been analyzed and interpreted with the market trends. Every business wants to save money when running marketing campaigns. An AI marketing tool may require initial investment, but it pays in dividends by giving you cost savings.

It’s quick to implement and easy to start with if you’re just dipping your toes into the chatbot waters. A Facebook chatbot’s success depends on its ability to recognize when a human being is needed. Automated conversations are speedy and responsive, but they can’t replace human connection.

Customer service inquiries as a FAQ chatbot in multiple languages and understands when it’s necessary to pass the conversation on to a human agent. The Facebook Messenger experience is excellent for customers with the help of Heyday. Heyday also resolves customer service inquiries as a FAQ chatbot in multiple languages and understands when it’s necessary to pass the conversation on to a human agent.

For example, even though Pizza Hut’s chatbot is popular on Twitter, they responded to a customer personally when they realized an issue needed immediate attention. A good example comes from Sheetz, a convenience store focused on giving customers the best quality service and products possible. This is important because the interaction with your brand could lead to high-value conversions at scale, without any manual sales assistance.

With the right setup, a chatbot can power your marketing as well so you never miss a lead. Roma by Rochi is a clothing ecommerce that uses chatbots to upsell products through its Facebook page. This business gives customers a variety of options to choose from on their Messenger bot. Their chatbot for marketing will answer customers’ questions, show the product catalog or notify the lead when items go on sale. Another one of the best examples of using chatbot marketing is MindValley.

Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Zendesk’s Answer Bot works alongside your customer support team to answer customer questions with help from your knowledge base and their machine learning. The chatbot offers quick replies as a means of making it easier for customers to initiate a conversation and then helps them move forward.

Don’t make them read big chunks of text on a small screen or type a lengthy reply with their thumbs. First, make sure the user knows they’re interacting with a bot. This tool is used by large companies like McDonald’s, Pinterest, Instagram, and YouTube for their marketing as well. One of its strengths is it allows for modular ad testing across different channels.

• In this file, crawlers will find specifications on what website data is available for indexing and analyzing.
• And unlike the self-serving marketing of the past, bots provide a service.
• Instead of hiring a full team, you can focus on recruiting employees to perform critical tasks.
• Apart from the technology, however, very few businesses are tapping into the power of marketing bots.
• Opinions run the gamut from fear — “What’ll it be like to entrust my customer service to a computer?

When the conversation gets several layers deep, it may be time to push that user to a live representative. If you’re unsure about whether to use the greeting pop-up feature, you can always try running some A/B tests to see if users respond positively to it. If not, it’s best to disable automatic pop-ups and simply let users click on the chatbot of their own accord if that’s their choice. In this example, the bot uses the XML-based description markup language AIML, which is frequently used for chatbots. And sometimes, these knowledge bases can be cumbersome or hard to search through.

All these will decide your chatbot user experience and conversational workflows. Rule-based chatbots are programmed to respond the same way each time or respond differently to messages containing certain keywords. AI chatbots use machine learning (ML) and natural language processing (NLP)  to understand the intent of the message received and adapt the responses in a conversational manner. However, modern bots also use complex code and artificial intelligence which can sometimes make them hard to distinguish from human users in a social network. There are numerous tools and interfaces available online that enable users to program both simple and complex bots. For example, Twitter allows you to create your own chatbots for tweets, retweets, and likes.

HeyOrca’s highlight feature is its AI Caption Writer, which is designed to craft engaging captions automatically for social media posts. Further personalization is achieved through Client-Specific Calendars. These calendars enable the creation of content and scheduling tailored to each client’s unique requirements.

The bot also features makeup tips, tutorial videos and reviews. Sephora became one of the first brands to integrate chatbots when they began using them in 2017 via Kik. HelloFresh is one of our favorite chatbot marketing examples because it ticks all the boxes of what a bot should do.

Using AI and high-level automation, marketing bots will study your current workflow and provide real-time suggestions based on user behavior. We offer simple task bots that you can set live in minutes to automatically collect visitors’ contact details whenever they start a conversation with your team. Our “Qualify leads” task bot can also follow up in the same conversation to ask simple qualification questions. One of the coolest examples of chatbot marketing that we’ve seen comes from Volvo Cars Amberg, a German car dealership. It’s easier, faster, and cheaper to use a chatbot platform than to develop one in-house.

All you have to do is let Surveychat guide you through the survey-building process via Facebook Messenger. As one of the first bots available on Messenger, Flowers enables customers to order flowers or speak with support. As always, the engagement doesn’t have to stop when the action is complete. Consider different ways you can keep the interaction going but limit your focus to a couple of key areas. Trying to do too much can confuse users and dilute the experience.

Anything you can do to reduce friction is going to increase sales and this is a huge benefit for eCommerce. Chatbots can be used in tons of messaging apps from Facebook Messenger to WeChat to WhatsApp, and more, so no matter where your customers want to talk to you, your chatbots can be there. If you’re using chatbots to minimize your customer support volume, then that’s an easy metric to check.

Use analytics and metrics to track how your marketing chatbots are performing. This will give insights you can use to improve your customer service. You can also tweak the bot’s decision tree—from triggers to messages it sends your potential clients. So, it’s good to keep track of performance to make the changes in a timely manner.

Bots are digital tools and, like any tool, can be used for good or for bad. If your customer service team has more incoming requests than they can handle, it might be because they’re only taking them through the phone. Live chat bots can open more request lines, lower call volume, and allow service and support representatives to balance more questions at a time. Engage with shoppers on their preferred channels, like Facebook, and turn customer conversations into sales with Heyday, Hootsuite’s dedicated conversational AI tools for retailers. Find out how to use Facebook Messenger bots (a.k.a. Facebook chatbots) for customer service and social commerce below.

Bots can answer frequently asked questions, provide discount codes—and so much more. They can also create tickets for a human agent to address during working hours. You can foun additiona information about ai customer service and artificial intelligence and NLP. When social bots resolve simple issues, human agents can focus their attention on more complex problems. Opinions run the gamut from fear — “What’ll it be like to entrust my customer service to a computer?. ” But reality is that there are marketing teams and support teams and sales teams making serious progress with their chatbot strategies. Kaysun Corporation is a QEM (quality in electronic manufacturing) provider for custom molding, scientific molding and engineering solutions.